Jared Phillips
CEO & Co-Founder
Jared Phillips is the CEO and co-founder of GolfN, the golf app that rewards you for playing. Before GolfN, he led sales and M&A in the insurance industry. He built GolfN because golfers create massive value for the sport and get almost nothing back. He writes about golf, rewards, and building products for people who actually play.
Articles by Jared Phillips
![Golf Audience Targeting Playbook [2026]: Geo, Bag, Behavior, Intent](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2Fbd7dadfabe8588aadf4fb854424fd77dc940ee0c-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Golf Audience Targeting Playbook [2026]: Geo, Bag, Behavior, Intent
Golf audience targeting that survives finance: four dimensions, eight reusable segments, and the privacy line you do not cross.
August 22, 2026![Regional Golf Marketing Heatmap [2026]: Where U.S. Play Actually Sits](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2Ffae257197ce13c1b7c99037b95c7042451bdc104-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Regional Golf Marketing Heatmap [2026]: Where U.S. Play Actually Sits
A U.S. golf marketing heatmap for planners: supply, golfer counts, seasonality, and why a national buy is not a local plan.
August 19, 2026![Golf Simulator & Indoor Golf Advertising Opportunity [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2F7b86acee5ee522b516458b18e278b4f6930a9b8c-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Golf Simulator & Indoor Golf Advertising Opportunity [2026]
Indoor golf is not one media buy. Simulator scale, three jobs, NGF context, and RFP questions that stop venue foot traffic from being sold as players.
August 17, 2026![Golfer Income, Affluence & Category Propensity [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2F9ec80d35eb18c7f073d2e4ce3b0a9e152ccc3828-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Golfer Income, Affluence & Category Propensity [2026]
Golfer income and affluence for marketers: why premium skew is real, why it is not conversion, and category propensity rules that survive finance.
August 14, 2026![Young Golfer Attention Report [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2F8517d31ca26ec7e99eed7f93f3e76a47fe355577-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Young Golfer Attention Report [2026]
Where young golfer attention actually sits in 2026: 18-34 participation vs Tour TV, attention surfaces, and what brands should buy.
August 12, 2026![On-Course vs Off-Course Engagement for Advertisers [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2F0255c5ce19a1adf52b757c86968f299402e61762-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
On-Course vs Off-Course Engagement for Advertisers [2026]
On-course and off-course golf are different media jobs. Definitions, NGF scale, engagement quality, and RFP questions that stop mixed 'golfer' buys.
August 7, 2026![Equipment Purchase Cycles & Bag Signals for Marketers [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2Fc545810fac6dc7093e8dae878e2ef2f375bca819-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Equipment Purchase Cycles & Bag Signals for Marketers [2026]
How golf equipment purchase cycles work for brands: replacement windows, bag signals vs retail sell-in, and what OEMs and non-endemics should buy against.
August 4, 2026![Women Golfers: Participation, Spend & Media Implications [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2F151d768bac2edba2bf367af531cdf0d54ee94d82-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Women Golfers: Participation, Spend & Media Implications [2026]
Women golfers hit record on-course participation in 2025. The data on growth, spend, pipeline share, and what brands should buy next.
July 31, 2026![Verified Golfer Engagement Benchmarks [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2F973a1c2ff92378c52317d4490377407c03357ef5-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Verified Golfer Engagement Benchmarks [2026]
Benchmarks for verified golfer engagement in 2026: app opens, play frequency, reach quality, and how brands should score partners beyond impressions.
July 28, 2026
Building a Points Exchange / Redemption Partnership
How brands structure Points Exchange and redemption partnerships: SKU fit, MAP, unit economics, ops checklist, and how to measure sell-through without wrecking channel.
July 24, 2026
Sweepstakes as a Performance Channel for Golf Brands
How golf brands run sweepstakes as a performance channel: prize design, entry paths, legal basics, measurement, and when not to run one.
July 22, 2026
The Economics of Golf Loyalty & Rewards Programs for Brands
Brand-side economics of golf loyalty and rewards: who pays, what golfers do, unit economics, OEM and non-endemic use cases, and how to evaluate a partner.
July 20, 2026
Golf Sponsorship vs Golf Advertising: What Brands Should Buy
Sponsorship and advertising solve different problems in golf. A decision matrix for CMOs and partnership leads on what to buy, when, and how to measure it.
July 14, 2026
How to Launch a Sponsored Rewards Campaign on a Golf App
Step-by-step playbook for golf brands launching sponsored rewards campaigns: goals, prize design, targeting, creative, measurement, and common mistakes.
July 8, 2026
Golf Media Kit Explained: What Each Placement Is Worth
Decode golf media kits: what in-round, feed, sponsored rewards, offers, and sponsorship placements actually do, and when each is worth buying.
July 3, 2026
Measuring Golf Marketing ROI: Metrics That Aren't Vanity
How to measure golf marketing ROI in 2026: verified reach, engagement quality, actions, and lifetime value. Not impressions and logo screenshots.
June 30, 2026![Golf Media Buying Guide [2026]: Where Brand Dollars Actually Work](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2F499ea2e92a65d6a05f1fa06b1f0c10b52df80714-1200x800.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Golf Media Buying Guide [2026]: Where Brand Dollars Actually Work
A practical golf media buying guide for 2026. Channel mix, demo fit, measurement, and budget frameworks for brands that need verified golfers, not guesswork.
June 24, 2026![The State of Golf Marketing [2026]: Trends, Data & Opportunities](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2Fc7c2cbc50a9d090f3ecf31a6cfac42347b20d1e3-600x600.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
The State of Golf Marketing [2026]: Trends, Data & Opportunities
The annual report on who golfers are, where their attention lives, and what it takes to reach them. 48.1 million participants. Record rounds. A younger, more diverse audience.
March 7, 2026
Best Ways to Reach the 18-34 Golf Demographic in 2026
The 18-34 age group is now the largest segment of on-course golfers in the U.S. at 6.3 million players. Here’s what the data says about reaching them and why conventional golf marketing mostly fails.
February 25, 2026
First-Party Golf Data vs Third-Party: Why It Matters for Advertisers
51% of third-party ad targeting data is inaccurate. Here's why first-party golf data delivers 2-3× better ROI for advertisers.
February 23, 2026![Golf Consumer Demographics & Spending Data [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2Fde29435eb3998fb1267700ab434a646d55f2996c-600x400.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Golf Consumer Demographics & Spending Data [2026]
U.S. golf demographics and spending data for 2026, GolfN first-party snapshot (July 15, 2026), and a marketer decision matrix that maps who plays to what to buy next.
February 17, 2026
How to Advertise to Golfers in 2026
Most golf ad dollars are wasted on unverified audiences and unmeasurable channels. This is the guide for the people willing to ask the hard question: did any of it work?
February 13, 2026