
CEO & Co-Founder
Jared Phillips is the CEO and co-founder of GolfN, the golf app that rewards you for playing. Before GolfN, he led sales and M&A in the insurance industry. He built GolfN because golfers create massive value for the sport and get almost nothing back. He writes about golf, rewards, and building products for people who actually play.
![The State of Golf Marketing [2026]: Trends, Data & Opportunities](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2Fc7c2cbc50a9d090f3ecf31a6cfac42347b20d1e3-600x600.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
The annual report on who golfers are, where their attention lives, and what it takes to reach them. 48.1 million participants. Record rounds. A younger, more diverse audience.
March 7, 2026
The 18-34 age group is now the largest segment of on-course golfers in the U.S. at 6.3 million players. Here’s what the data says about reaching them and why conventional golf marketing mostly fails.
February 25, 2026
51% of third-party ad targeting data is inaccurate. Here's why first-party golf data delivers 2-3× better ROI for advertisers.
February 23, 2026![Golf Consumer Demographics & Spending Data [2026]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fe3wja34v%2Fproduction%2F2f0378060d26542aba71d5796c46e1638c2769f3-1200x630.png%3Fw%3D600%26h%3D400%26fit%3Dcrop%26crop%3Dcenter&w=1200&q=75)
Golf participation, demographics, and spending data for 2026. Age, income, gender, diversity, and equipment market stats for brand marketers and media buyers.
February 17, 2026
Most golf ad dollars are wasted on unverified audiences and unmeasurable channels. This is the guide for the people willing to ask the hard question: did any of it work?
February 13, 2026